FreeBeginnerWorkflows

Free Marketing Clarity Builder — Positioning & Offer (Step 1)

A free 5-minute exercise to nail your positioning and hero offer so your marketing finally has a clear message. Step 1 of the Small Business 30-Day Marketing Plan.

The prompt

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FREE MARKETING CLARITY BUILDER  (Step 1 of the 30-Day Plan)
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Get clear before you post anything. Answer 4 quick questions and run the prompt.

ANSWER FIRST:
1. {{business_name}} -> Your business name:
2. {{product}}       -> What you sell:
3. {{audience}}      -> Your ideal customer:
4. {{difference}}    -> What makes you different/better:

COPY THIS PROMPT:
"""
You are a small-business marketing strategist. Help me get clear before I make content.
Business: {{business_name}} | Sells: {{product}} | Audience: {{audience}}
What makes me different: {{difference}}

Give me:
1. A one-sentence positioning statement ("We help [who] get [outcome] through [what]").
2. The ONE hero offer I should promote right now.
3. 3 core messages to repeat in my marketing.
4. My ideal customer's top problem and the feeling they want instead.
Be specific to my business.
"""

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LIKE THIS? THIS IS JUST STEP 1.
The full "Small Business 30-Day Marketing Plan" Premium workflow adds 6 more
steps: choosing your best 2 channels, a 30-day content calendar, your first
week written for you, a promo campaign, a repurpose plan, and simple tracking
-- plus a new Premium workflow drop every week. Unlock the AI Workflow Vault.
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Tip: replace the {{ }} placeholders with your own details before sending.

Example input

business_name: Bloom Florals | product: wedding & event florals | audience: engaged couples planning local weddings | difference: locally grown, custom designs

Example output

Positioning: "We help local couples get stunning, locally grown wedding florals designed just for them." Hero offer: free 2026 date-hold consultation. 3 core messages: locally grown, fully custom, stress-free. Top problem: fear of generic, overpriced arrangements.

Try these follow-ups

  • Turn my positioning statement into a headline for my website and social bios.
  • Give me 5 post ideas built around my 3 core messages.